Accounting and social media, do they go together?

People often ask me: isn’t accountancy boring? Not at all! Accountancy is a very dynamic sector, always on the move and fascinating from a marketing perspective.  Where estate agents and lawyers[MD1] have gone before, now it’s the turn of accountants to focus on their clients. To make a connection with the target group and to understand what it is they’re looking for. These days there are countless ways to reach a target audience and start up a dialogue. And whether it’s about accounting or bicycles, the marketing of a product or service remains in essence the same. Genuine reviews and experiences will do more to capture the imagination than any advert put out by the one making the offer. These are simple rules that are applicable to all businesses. The way we at Twinfield do our marketing is therefore also very 2.0.

We still promote ourselves a lot, but we offer all kinds of ways to make it possible for our potential clients to open a dialogue with us. Take our announcement for XBRL. We published this, by means of several channels, using every kind and form of information we had to reach and communicate with our target audience. We created content in the form of digital brochures, a press release, video, illustrations, blog items and presentations, which we disseminated via all kinds of online channels. Slideshare and Scribd for the presentations, Flickr for the illustrations, Issuu for the brochure, Youtube for the video and our blogs for relevant items regarding XBRL. Then via our Twitter accounts and various LinkedIn groups we let people know what materials had been put online. Twinfield staff placed the Slideshare presentation in their own LinkedIn accounts, and our email footers link to our special web page. All in all it was an integrated action with several forms of content, spread by means of various distribution channels. How do you spread your news?