Content is King

The truth is out; Twinfield has been acquired by Wolters Kluwer. The acquisition is in line with Wolters Kluwer’s strategy to expand its portfolio of products and services.  for the finance and business professional. It is a sign of the times that they have acquired a completely new business model: subscription-based online accounting. It is also an indication that Wolters Kluwer understands the developments in and needs of the market. By acquiring Twinfield, Wolters Kluwer has in one fell swoop attained the market-leading position in SaaS and Cloud Computing in Holland.

“A world of opportunity in combining different products, services and business models to suit many a palate.”

We live in the information-age. The ability to quickly access information and, by means of specialist knowledge, translate it into something meaningful for different audiences is critical. I have written a previous blog about ‘the four new business principles’ ; we can now apply these further still.

“In order to multiply, divide and share first.”

Within Twinfield, we possess a wealth of knowledge concerning the way in which accounts are managed and processed, both by accounting firms and within SMEs. Within Wolters Kluwer, we find a veritable treasure trove of information and knowledge; a global organisation with a portfolio or products and services that will blow you away. Twinfield will become part of the Tax & Accounting division and within that area alone, the offering is vast. As a marketeer, I am furthermore thrilled at the prospect of joining a community that includes the publishing house Adformatiegroep, publishers of the Dutch trade titles Adformatie, het Tijdschrift voor Marketing and Communicatie. Wolters Kluwer even has a successful community dedicated to ‘The New Way of Working’!

To Bind & Digitise

Overall, therefore, there are plenty of opportunities to share knowledge, to link and bind people and to make connections. The intelligence within both parties will allow us to ensure that you, as accountant and / or entrepreneur, will find the information you need, rather than having to search for it. We will have the ability to present you with information and knowledge when and where it is most relevant.

The nice thing about Twinfield online accounting is that the entire process for managing and processing accounts is digitised and automated. Every step in that process involves several individuals: the accountant, the book keeper, the business owner. Each of these individuals has a different way of looking at the financial administration and each also has a different need for the information within. Twinfield online accounting enables each to extract the right numbers and the right information and thereby to get the correct overview.

My enthusiasm increases yet further when I flick through everything Wolters Kluwer offers. What an enormous collection of knowledge, know-how and information! It manifests itself in a variety of formats: from magazines and newsletters to conferences, etc. The organisation also has the experience to disclose and disseminate information through a variety of devices.

We all are very enthusiastic and welcoming of the collaboration and partnership with Wolters Kluwer as well as the opportunity to become part of this wonderful organisation. The playing field is changing, and Wolters Kluwer and Twinfield are changing in line with the market. The synergy between our two organisations can mean nothing but positive changes for you, our customer, whether you are an accounting firm or an entrepreneur. We are going to ensure that you can carry out your work more efficiently and effectively. We will implement the four new business principles together with you so that, in addition to being a professional firm, you will become an enterprising accountant. Information, knowledge and know-how is key. We will package this for you in an application in support of a processing- and publication process. Content is king; as customer you are as well.

If you would like to take part in the discussions concerning the acquisition, please join Twinfield’s LinkedIn group. You can also follow what is being reported in the media by going to hashtag #twfwk on Twitter.

Author: Mark Appel , marketing manager Twinfield. This text is written for and published on our Dutch-companyblog. It’s translated for our UK-blog, but has the original links to Dutch-websites in it.