Twinfield blog

Yesterday, I took part in a round table discussion organised by SaaS4Channel in the Netherlands. It’s a platform, established by PartnerPerformance, for industry peers to exchange views about Software as a Service and Cloud Computing. During the meeting questions were posed to stimulate discussion . How much of an enabler for specialisation in a specific [...]

A busy week ahead including  and events by ourselves . On Tuesday we are welcoming ten journalists to discuss the following subject: does new technology lead to new revenue models? A broad approach which we have decided on together with IDC and Microsoft, including a very relevant case of InShared (Dutch online assurance-company) which provides [...]

More time for advice: we often talk about being able to give entrepreneurs better advice in order to improve their business management, make timely adjustments and become more involved with the financial running of the business. In the many meetings I have with accountants, this subject is often discussed. The other day, a firm showed [...]

It’s human nature to give everything a label.  We like to segment things into categories in order to distinguish one thing from another.  Usually this is a good thing – think of film genres for instance: comedy, thriller, science fiction, musical and so on.  Most people find this useful when choosing a movie to watch.  [...]

Guest post by David Terrar, CEO of Twinfield partner D2C As the Cloud topic  starts to head towards mainstream there are a lot of events to choose from to find out more, but too many of them are vendor and product oriented.  In the UK we’re members of the  Intellect vendor group, and we’re involved [...]

Listening to your target audience is a marketer’s daily business. Next up is making sure that this feedback is spread throughout the organisation in such a way that product and service can be adjusted to the wishes of the target audience. This week, I had a chat with a 20 year old intern who’ll be [...]

Twinfield, pioneer and market leader in the field of online accounting, announced today the launch of its iXBRL strategy. This strategy has been developed based on the new international standard for the exchange of financial reports, a standard that is being adopted in several of the countries that Twinfield serves.  In the UK, iXBRL forms [...]