Twinfield blog

I recently started to organise a 10 year re-union for a rowing crew who raced at the Henley Royal Regatta.  We live all over the place (one person is even in Hong Kong these days) and we’ve hardly seen each other in the last decade, so where to start?  I decided to create a Facebook [...]

Listening to your target audience is a marketer’s daily business. Next up is making sure that this feedback is spread throughout the organisation in such a way that product and service can be adjusted to the wishes of the target audience. This week, I had a chat with a 20 year old intern who’ll be [...]

People often ask me: isn’t accountancy boring? Not at all! Accountancy is a very dynamic sector, always on the move and fascinating from a marketing perspective.  Where estate agents and lawyers[MD1] have gone before, now it’s the turn of accountants to focus on their clients. To make a connection with the target group and to [...]